As a mother of two, my journey into motherhood, while filled with immense love, also brought unexpected struggles. With each child, I yearned to capture every precious moment and build lasting memories, but a significant hurdle stood in the way: breastfeeding. The reality of nursing 5-7 times a day, around the clock, meant my wardrobe consisted mainly of ill-fitting tracksuits and oversized clothes. Finding anything stylish that also offered discreet and comfortable feeding options was an impossible task. Most dresses and tops were too tight around the chest, exposing me fully when I needed to feed, making public outings feel daunting and leading to a sense of isolation at home. I longed to be part of society again, to feel confident and present, but my clothes simply didn't allow for it.

The turning point came with a gifted nursing dress from India. While not entirely my style, its functionality was a revelation. It featured convenient zips for easy feeding—a godsend when my little one couldn't wait for buttons—a spacious pocket large enough for my S24, and waist ties that helped me feel like myself again as my pre-pregnancy shape gradually returned. This dress, despite its aesthetic, was a game-changer. It allowed me to step out, to be present in photos, and to feel a sense of recovery and connection.

This experience sparked a realization: if this dress could provide such comfort and confidence, there was a profound need for more like it – but in styles that mothers truly loved. That's why I created "Mamma". My brand is born from the very struggles I faced, designed to empower new mothers. We offer all the essential functionalities for feeding mothers – easy access, practical pockets, and flattering designs – but crafted with style at the forefront. Our aim is to ensure that no mother feels confined or self-conscious, allowing them to embrace every moment of motherhood with confidence and reclaim their place in the world, beautifully and comfortably.